Protect the Data Privacy of Consumers in Michigan and Stop Corporations from Handling your Data Without Permission
Senate Bill 359is a necessary step to protect consumers from companies that use, abuse, and sell your data without your consent.
There is an industry of companies who make a profit by collecting personal information about consumers like you and selling it to whoever will pay. These data brokers can know your name, address, income estimate, health conditions, purchasing history, browsing habits, political affiliation, and more, without any connection to you. In Michigan, they operate without any obligation to register their business with the state, disclose their practices, or allow you to opt out.
Senate Bills 359 through 364 would become Michigan's premier consumer data privacy laws, protecting consumers by:
Requiring entities collecting and processing personal data to register annually with the Attorney General as part of a public database
Ensuring consumers give consent before their data is collected
Creating easy methods for consumers to opt out of their data being tracked
Imposing fines for companies that break these regulations